Are you constantly striving to keep up with evolving demands to deliver great customer experiences?
You’re not alone. As UX becomes the defining factor of your brand, businesses operating in this highly digitized economy are constantly striving to offer a seamless experience to attract – and retain – consumers.
This is where the right strategic integration partnerships can help you.
Simply put, integrated partnerships are formed when two entities agree to ‘integrate’ their services or products together. It often involves one brand combining their product with the other, in an attempt to bid both as part of one offering.
These integration partnerships are mutually beneficial, forged over strategic channel, and integration alliances. By involving another entity’s offering that complements your own, the core goal remains to provide a seamless user experience.
If you are wondering about what integration partnership entails and how it can help you win your clients, read on to find out.
Be sure to check out our recent webinar all about upgrading your workplace with Sine integrations featuring Senior Product Manager, Gerard O’Connor, and Head of Customer Success, Michael Tagliaferri.
Why are integrated partnerships important for business?
Integrated partnerships are key to unlocking organizational and process efficiency, allowing you to leverage proven offerings to complement your own.
For instance, businesses often require strong access controls to maintain data security and eliminate the threat of fraud and theft. However, as it is not a core process, businesses deploy inefficient controls that provide inadequate protection.
This is just one of the many examples where integrated partnerships can become mutually beneficial. Particularly, your business benefits from the improved efficiency and the negated threat.
However, the most important aspect of a successful integrated partnership is how they impact the consumer experience.
The right integration can allow the customer to access different services and products through the same, reliable business. By eliminating time-consuming tasks that would require manual input or redirecting to a different platform. An integrated partnership can give a whole new meaning to the word: seamless consumer experience.
Therefore, an ideal integration partnership should streamline business processes and improve customer experiences while also allowing the customers to leverage all the assimilations through a single platform.
Benefits of building integrated partnerships
To ensure a seamless customer experience, you must work with a partner who aligns with your business’s mission and values.
Partnering with the right app or business has helped countless businesses employ this strategy to reduce their expenses, and that positively reflects on their bottom line. It also allows them to streamline their business processes by filling in the gaps that gave way to disruptions and challenges.
Following are some of the benefits offered by a strategic integration partnership:
Optimized business processes
Integrated partnerships allow organizations to focus more on their core offerings, allowing them to delegate inefficient roadblocks to the integrations.
This essentially gets rid of bottlenecks that drag down organizational efficiency, allowing you to dedicate all attention to what matters.
This, in turn, leads to a host of benefits. These range from optimizing business processes, reducing human error and decreasing the time taken per task.
Leverage the cloud’s efficiency
Modern businesses have access to one of the biggest IT revolutions in the cloud. Never before have businesses had access to such a cost-effective and efficient way of managing and analyzing data.
Integrated partnerships allow you to connect your offering and existing systems to the cloud. With access to the state-of-the-art technology, you can easily scale according to your requirements.
Additionally, this also results in cost savings from the decreased need for maintaining an in-house software development team.
Integrated partnerships allow the possibility of creating entirely new products and services, given your team has the vision.
While rare, such opportunities can allow you to discover new revenue streams or save costs. For instance, a stock control system that’s combined with a purchase process can lead to an automatic invoicing system.
With the right technical expertise, businesses can automate repetitive processes such as documentation – further increasing your organizational efficiency.
Make informed decisions through data analysis
Integrated partnerships allow the bilateral exchange of information, allowing companies to engage in advanced data analytics to understand business patterns.
According to Deloitte’s survey on data analytics, an overwhelming majority (84%) agreed that data analytics informed decision making.
Conventional business processes make it difficult to conduct data analysis as the data is never present in one place. To take a comprehensive view of organizational data, you must bring together various pieces of information. That is not the case with integration, which creates a detailed data set for advanced analytics.
Get started with integrated partnerships
Integrated partnerships are an excellent way of streamlining your business that benefits all the partners in addition to offering the best customer experiences.
The right integration technologies can help you improve your workforce interactions. This helps you build an efficient workplace where they can communicate safely.
Sine is a market-leading tool that offers some of the best integrations for businesses that are looking for paperless and easy-to-use staff, visitors, and contractor management solutions.
We have worked with multiple industries and helped them to make it easy for their staff members and visitors to check-in to their workplace using their everyday devices.